WSU Vancouver’s Business Growth MAP Alliance hosts forum on customer relationship management

Wed, 07/05/2017 - 3:29pm -- brenda_alling

VANCOUVER, Wash.  – Learn how customer relationship management, or CRM, can streamline your business and assist in customer retention at Washington State University Vancouver’s upcoming Business Growth MAP Alliance forum. It will be held from 8:30 to 10 a.m. July 19 at the Pacific Continental Bank Community Room, 101 E. Sixth St., Vancouver.

Mike Calvo, head of marketing and business development at Logicbox Software, Inc., will discuss the importance of understanding CRM for improving business relationships and driving sales growth. Calvo will highlight what kinds of software to use based on business needs such as affordability and compatibility, and how to calculate the return on investment of a CRM system. Calvo is an expert at providing tailored business solutions that help companies manage and analyze data throughout the customer lifecycle.

The forum is open to all. Register online at and click the link “Upcoming events.” Cost is $10 per person in advance or $15 per person at the door. There is no cost for students with a valid WSU student ID.

The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and WSU Vancouver faculty.

About WSU Vancouver

As one of six campuses of the Washington State University system, WSU Vancouver offers big- school resources in a small-school environment. The university provides affordable, high-quality baccalaureate- and graduate-level education to benefit the people and communities it serves. As the only four-year research university in Southwest Washington, WSU Vancouver helps drive economic growth through relationships with local businesses and industries, schools and nonprofit organizations.


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Brenda Alling, Office of Marketing and Communications, 360-546-9601,

Mistie Josephson, Business Growth MAP, 360-546-9533,

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