WSU Vancouver’s Business Growth MAP Alliance hosts forum on establishing your brand

Wed, 03/01/2017 - 12:43pm -- brenda_alling

VANCOUVER, Wash. – Learn how to establish your brand and convey value to your customers at Washington State University Vancouver’s upcoming Business Growth MAP Alliance forum. It will be held from 8:30 to 10 a.m. March 15 at the Pacific Continental Bank Community Room, 101 E. Sixth St., Vancouver.

Jason Anthony, president and founder of Speak! Agency, will discuss the fundamental tenets of establishing a brand platform—from defining your brand essence to identifying key differentiating brand promises. The morning includes an interactive workshop. Anthony is an expert in the field who has managed creative teams for business-to-business giants including Sage. Anthony founded Speak! Agency in 2007, which serves the Pacific Northwest’s need for creative marketing and branding.

The forum is open to all. Register online at and click the link under “Upcoming events.” Cost is $10 per person in advance or $15 per person at the door. There is no cost for students with a valid WSU student ID.

The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and WSU Vancouver faculty.

About WSU Vancouver

As one of six campuses of the Washington State University system, WSU Vancouver offers big-school resources in a small-school environment. The university provides affordable, high-quality baccalaureate- and graduate-level education to benefit the people and communities it serves. As the only four-year research university in Southwest Washington, WSU Vancouver helps drive economic growth through relationships with local businesses and industries, schools and nonprofit organizations. 

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Brenda Alling, Office of Marketing and Communications, 360-546-9601,

Mistie Josephson, Business Growth MAP, 360-546-9533,

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