WSU Vancouver’s MBA Stakeholder Series to Feature "Starbucks’ Quest for a Recyclable, Iconic Cup”

Mon, 10/15/2012 - 9:30am -- Anonymous

VANCOUVER, Wash. – From hot beverage container to global symbol, the evolution of the Starbucks coffee cup will be discussed by the company’s Director of Environmental Impact, Jim Hanna, at Washington State University Vancouver’s MBA Stakeholder Speaker Series. Hanna will present “It Takes a Village: Starbucks’ Quest for a Recyclable, Iconic Cup” from 6:30 – 7:30 p.m. Oct. 25 in the Undergraduate Classroom Building, room 1. The event is free and open to the public.

Founded in 1971 in Seattle, Starbucks is the largest coffeehouse company in the world. Environmental sustainability and the design of recyclable products have remained a high priority for the ever-expanding company.

 “Conducting business in a way that is sustainable is one of the most significant challenges facing corporations,” said Jerry Goodstein, director of the MBA program at WSU Vancouver. “We are fortunate to have Jim Hanna share with the community some of the ways Starbucks is working with its stakeholders to meet this challenge.”

A company member since 2005, Hanna understands Starbucks’ environmental values and stakeholder culture. Hanna will explore the company’s ambitious quest to develop a fully recyclable cup by 2015. The story will act as a jumping-off point for discussing how Starbucks has integrated stakeholder systems into the company.

“The real story to be shared is how Starbucks is using its cup ‘journey’ to address and steer consumer perceptions around the real environmental footprint of corporations, to quantify the business case for sustainability and integrate sustainability metrics into traditional business operations, and to bring systems thinking and stakeholder engagement to the forefront as a business tool to tackle our toughest issues,” said Hanna.

Hanna’s experience provides him with a rich and unique perspective for sharing his insights into Starbucks’ values and stakeholder relationships. His position has allowed him to collaborate with partner corporations and nongovernmental organizations to shape the company’s environmental strategy. He contributes to enterprise-wide initiatives that support green building, energy conservation, international procurement and waste reduction efforts. Hanna is also a U.S. Green Building Council LEED-accredited professional and serves on the board of directors for the National Recycling Coalition, Washington Environmental Council and Yellowstone Park Foundation.

WSU Vancouver's MBA Stakeholder Series brings business leaders to campus once a semester to highlight and discuss how corporations are engaging their stakeholders with faculty, students and community members.

WSU Vancouver is located at 14204 N.E. Salmon Creek Ave., east of the 134th Street exit from either I-5 or I-205 and is accessible via C-Tran bus service. Parking is free for event attendees.

# # #


Jerry Goodstein, College of Business, 360-546-9755,

Brenda Alling, Office of Marketing and Communications, 360-546-9601,